The Post Web
Campaign faced the significant challenge of establishing a cohesive and recognizable identity that effectively spanned across various formats and platforms. This endeavor required careful consideration and strategic planning to ensure consistency in messaging and visual elements throughout the entire campaign.
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Outlier Ventures
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Branding, UI UX, Art Direction
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4 weeks of work
Problem
The primary issue at hand was to effectively develop a cohesive identity for The Post Web campaign, which encompassed a diverse range of assets from engaging video content to traditional print materials.
Solution
Create something that is sleek, futuristic, and well-balanced, taking into careful consideration the length of the information it contains. It should embody a modern aesthetic while ensuring that all details are presented clearly and concisely, allowing for an efficient and effective transfer of knowledge to the audience.
Learning
When you perform commendable actions, it often catches the attention of those within the online community, leading to valuable feedback. We have received significant recognition for this work, which highlights the positive impact of our efforts.
