Intro

Francesco Hashitha Moorthy | Senior Brand Designer | Milan-born, Barcelona based | 10+ Years Building Human-Centric Brands.

I design brand systems that help complex organizations speak clearly to their audiences. Over a decade, I’ve partnered with healthcare innovators, sustainable fashion houses, and AI startups to transform niche expertise into accessible visual narratives.

My Approach

• Listen First: Stakeholder interviews to identify core challenges

• Solve Visually: Prototyping key brand touchpoints

• Build to Scale: Future-ready guidelines for growing teams
  

Beyond the Screen

🌿 Propagating expert of rare succulents and tropical plants

🧘 It makes me happy doing yoga, bachata and bouldering

🐈 Milo and Bimba’s full-time human (Milo approves all final drafts)

Currently Working with:

Senior Freelance Brand Designer / Outlier Ventures, (Remote)

Freelance Marketing Brand Designer / Tonkean, (Remote)

2022

Brand Designer / LloydsDirect, London

2019

Brand Designer / MVF Global, London

2017

Art Director & Motion Designer / Chapeaux!, Italy

2016

Art Director Junior / Dandelio, CasiraghiGreco&, Italy

2015

Graphic Designer / FDG Media, Italy