Outlier X
Outlier Venture’s 10th anniversary celebration called for a distinctive brand identity that would capture the essence of their decade-long journey. The solution involved crafting a design that not only reflected the company’s years of dedication but also incorporated elements inspired by the event venue’s local culture. This approach resulted in unique merchandise ideas and an NFT creation, highlighting the complexities and learning opportunities in developing a versatile and valuable brand identity for such a significant milestone.
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Outlier Ventures
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Art Direction, illustration and UI design
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4 weeks of work
Problem
We needed to create a memorable and engaging brand to effectively celebrate the 10th anniversary of Outlier Venture, marking a significant milestone in its journey and achievements.
Solution
We’ve meticulously crafted an identity that draws significant inspiration from the extensive years of dedication and hard work put forth by the company. Additionally, we have derived creative ideas for the merchandise directly from the unique characteristics and local culture of the venue's location.
Learning
Creating an NFT is complex and involves multiple steps. A key challenge is establishing a flexible identity that suits various use cases, requiring careful planning to maintain its uniqueness and value.
