Digital Advertising
This is a beautiful channel that gives designers a lot of creative testing ground; the process often takes sketching and brainstorming with a wider team. The iterative nature of the channel also allows for experimentation to get findings from both successful and unsuccessful campaigns.
-
MVF & LloydsDirect
-
Project Lead + Art direction and photography
-
2 weeks on an estimate
Problem
Brands that run ongoing digital activity require a good process; it’s almost a never-ending activity where creatives require a constant refresh to stay relevant. Due to the variety of channels across Google and Meta, there are always new rules and tricks to learn, which can have a huge impact on the effectiveness of a campaign.
Solution
No one has a secret recipe for successful ads, but there are a lot of good insights on how to increase the chances of people getting interested in your service product. Ultimately testing and research should be every designer’s best friend when it comes to improving creative metrics.
Learning
I’ve gotten a lot of experience working on digital channels. The importance of a good thumbnail and the first 3 seconds of animation is a good example of understanding consumer behaviors. Often times, understanding the consumer’s behaviors at an emotional level to predict creative performance is essential.
Design Tracker
This design tracker allowed the team to keep track of old project metrics and make sure designer get informed about work results.
