Brand house
One challenge that has plagued our brand team for a while is effectively documenting and communicating ideas. To address this issue, we've put together comprehensive guidelines to ensure that all internal and external teams have all the information they need to bring our vision to life. These guidelines are a valuable resource that helps eliminate miscommunication and promotes cohesive, successful execution of our brand strategies.
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LloydsDirect - McKesson
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Project Lead + Art Direction, and Execution
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2 months of work
Problem
There was a lack of communication of ideas. This often caused a notable amount of confusion and a need for constant clarification.
Solution
After doing some research I found an online tool to create a guideline for the team. This platform allowed us to have a static source that was accessible to everyone. Due to the usage of this platform, it also ensured everyone was on the same page regarding branding.
Learning
The importance of written rules is vital for a healthy brand; we often work with external partners and resources to have a comprehensive platform that makes everyone’s life easier.
