I specialise in building cohesive design languages across digital and motion touchpoints — from brand foundations to product implementation. My work spans branding, visual identity systems, art direction, and motion design.

Experience highlights:

• Led a nationwide in-store takeover campaign for Echo, creating motion graphics that significantly boosted brand visibility and engagement on TV and digital platforms.
  

• Developed brand identities and motion systems for Outlier Ventures and accelerated startups, enhancing their investor-facing presence and go-to-market consistency.
  

• Collaborated effectively with agency and internal design teams to align creative vision with marketing, product, and growth strategies.
  

• Art directed and executed three editions of the Outlier Ventures vision thesis, applying it cohesively across various media platforms.
  

• Provided ongoing support for five years of marketing communications for Tonkean, managing content across web and event channels.