I help companies transform technical expertise into emotionally resonant brands. My decade-long journey spans 50+ projects across tech startups, consumer goods, and regulated industries – always focused on one goal: design that drives business results, not just aesthetics.

What I Bring to Leadership Roles

• Full Brand Lifecycle Ownership: From concept to market launch, creating adaptive identity systems

• Complexity Simplified: Translating niche expertise into clear visual narratives (see healthcare & AI case study)

• Team Amplifier: Guided designers in client-facing brand strategy

• Cross-Functional Translator: Bridge marketing, product, and C-suite priorities into cohesive visual language

Proven Framework

1. Discover: Uncover core differentiators through stakeholder workshops

2. Define: Build strategic brand pillars aligned to business KPIs

3. Execute: Deliver complete toolkits – identities, motion systems, spatial branding

4. Scale: Implement future-friendly guidelines teams actually use